Send Email

Avaible for work

Marco Amoruso

Overviews

Entrylevel is an e-learning platform with more than 10 courses, aimed at providing knowledge in the most interesting fields of the world of technology.

Entrylevel is an e-learning platform with more than 10 courses, aimed at providing knowledge in the most interesting fields of the world of technology.

Mobile design

Mobile design

UX/UI

UX/UI

UX audit

UX audit

Testing

Testing

Problem

The platform has suffered a decline in course enrollments over time, one of the causes being poor design and a messy and disappointing user experience.

PROBLEM #1

First Low-Bad Impact

The first section is the most important, crucial for generating conversions and increasing user loyalty, here there is too much information inserted in a confusing way.

The first section is the most important, crucial for generating conversions and increasing user loyalty, here there is too much information inserted in a confusing way.

PROBLEM #2

Too many CTAs

There are 4+ CTAs with different fonts, button copy sizes, this causes a bad experience and disorientation, you must not overwhelm the user towards the purchase but accompany him.
There are 4+ CTAs with different fonts, button copy sizes, this causes a bad experience and disorientation, you must not overwhelm the user towards the purchase but accompany him.

PROBLEM #3

Cognitive overload

Cognitive overload

There is no logical hierarchy of information that makes sense and is adequate to make the user understand the purpose of the course. Inconsistent spacing, some elements are repeated, users are more likely to get lost in the app.

There is no logical hierarchy of information that makes sense and is adequate to make the user understand the purpose of the course. Inconsistent spacing, some elements are repeated, users are more likely to get lost in the app.

Goals

Create a design that shows the offer directly and effectively, organize a structure so that it is simple to cognitively scan, resulting in increased conversions.

Create a design that shows the offer directly and effectively, organize a structure so that it is simple to cognitively scan, resulting in increased conversions.

Create trust = More conversions

Create trust = More conversions

Human connection, users who want to learn love having a mentor to guide them along the way, this detail was highlighted.

Human connection, users who want to learn love having a mentor to guide them along the way, this detail was highlighted.

Summarize the information

These illustrations were created to cognitively create a reference on the cornerstones of the course.
These illustrations were created to cognitively create a reference on the cornerstones of the course.

Impact

+ 47% of click on CTA.

Fixed CTA on scrolling, ensures that the user always has it in view.
+ 47% of click on CTA.

Fixed CTA on scrolling, ensures that the user always has it in view.

A/B Testing

The entrylevel team showed the new design to their users making them awaken between the old and the new.
The entrylevel team showed the new design to their users making them awaken between the old and the new.

Search Marketer - EntryLevel

Search Marketer - EntryLevel

Jennifer C.

Jennifer C.

" Unlocked potential through value design, creating a simpler and more effective structure, now our users love this new, more empathetic and more profitable interface. "
" Unlocked potential through value design, creating a simpler and more effective structure, now our users love this new, more empathetic and more profitable interface. "

View the next project

Website design

Website design

Devlopment

Devlopment

UX/UI

UX/UI

Animation

Animation